Getting permission

Getting permission 

In the summer of 2014, I had to find a song that was not copyrighted, so I could use it to make a music video. One of my friends is a DJ and he makes songs, I asked him for permission to use his song 'Embrace this day'. I had to download the song from sound cloud as it is where his music is kept. His song genre is house, so I analysed music videos with a similar genre. 

Casting

Casting 

When choosing who to have in our music video, we had to consider these things:

• Someone who can dance
• Confident 
• Not camera shy 
• Knows the song well 

We chose to have our singer and the actor to be a young girl, as the younger people have more energy and they would be able to dance etc. The track is house which will attract a lot of younger people, and as the singer n actor will be young, they will be able to connect with what they are doing. But also by having a young girl it will attract a wide range of audiences. The person being these two roles will also have to live in London as that is where we are filming, having someone out of London would be difficult as it would be hard for them to get to different places.   

For our panda actor and female singer we have chosen Rikki Caiger, this is because she is a good dance, very confident. As she's confident, she is not camera shy which is good as she will be in nearly every shot of the music video. Rikki knows the song very well so she knows the lyrics to it and is able to do lip syncing for the singing bits.

Locations

Locations

For mine and Daisy's media production, we want to show off our city. The locations I chose to film in were based in the centre of London, I chose this area as the locations are visually pleasing and are interesting as they are always busy. The locations I chose were very iconic and they are known are tourist attractions. 

These are the places/objects that we will be filming in:

• Camden Town 
• Trafalgar Square
• London Bridge 
• South Bank 
• Telephone Box
• Hyde Park 
• London Bus
• St Pauls Cathedral 
• The London Eye
• The London Tubes 
• Tate Modern 
• Black Cabs 
• Buckingham Palace, the soldiers and horses.
• Soho 
• Leicester Square

Target Audience

Lyric Moodboard

Lyrics Moodboard 

These images represent the lyrics in my chosen song. I have used iconic places in London as I think they interesting locations to film in. The panda image is there as the name of my artist is 'panda man'. The images can represent a nice 'beautiful' day as said in the lyrics of the song.

Andrew Goodwin's Theory

Andrew Goodwin's Theory

Identifies key features that distinguish music as a form:

• A relationship between visuals either illustrating, amplifying or contradicting the lyrics.
• A relationship between the music and the visuals again either illustrating, amplifying or contradicting the music. 
• Music genres have their own music video style and iconography.
• There is likely to be voyeurism, particularly in the treatment of women. 
• There's a demand on the part of the record company for lots of close ups of the main artist. 
• There is likely to be intertextual references either to other music videos, films or TV texts. 

Thought Beats - seeing the sound in your head. 

• Firstly - look at the music itself. Take into account the structure of the song - chorus and verses. 
• Secondly - the voice of the song. the artists voice is extremely unique, can form identification or trademarks that work well with the stars image. Barthes theory of the grain of voice can be related to this. sees the singing voice as an expressive instrument and therefore able to make associations of its own. 
• Thirdly - Points of the artists mode of address. Songs can be seen as stories and the artist the storyteller, making the music video a two communication device, them telling us a story and us listening. 

When watching a music video we only get a gist of the meaning of the song and then tend to make up  our own idea of what is being told. Goodwin explains that music videos should ignore common narrative. Its important that they advertise their artist. The artist as both the narrator and participant helps to increase the authenticity. The lip sync and other mimed actions remain the heart of the music video. The audience must believe that it is real. 

Relations of Visuals to Song:

• Illustrate - Music videos can use a set of images to illustrate the meaning of lyrics and genre, this is the most common.
• Amplify - This is similar to repeatability. Meanings and effects are manipulated and constantly shown through the video and drummed into vision.
• Disjuncture - This is where the meaning of the song is completely ignored. 

Technical Aspects 

• Technical aspects hold the music video together through the used of camera work, movement, angle, mise en scene, editing, sound and special effects. 
• Speed, camera movement, editing, cutting and post production are all forms of use of camera. 
• Lighting and colour help set the moods and emphasise key moments of the song for dramatic effect. 
• Beats - music videos use cut to go with the beat of rhythm making the video more entertaining. 
• Mise en scene - The setting of the music videos is vital, it needs to look authentic to attain professionalism. 

Embrace This Day Lyrics

Embrace this day lyrics

All the length is running through my mind, daylight slipping away-ay-ay, we are ready to release the town, embrace this beautiful day yeah,

embrace this beautiful day yeah,

embrace this beautiful day,

embrace this beautiful day, day , day, day,

All the length is running through my mind, daylight slipping away - yeah, we are ready to release the t-t-town, embrace this beautiful day yeah,

I never thought I could feel like this, mm im with I'm so positive, super star-ar ease the pain, super star ease the pain,

embrace this beautiful day

embrace this beautiful day yeah

I never thought I could feel like this, mm im with I'm so positive,

embrace this beautiful day yeah

embrace this beautiful day yeah

embrace this beautiful day yeah

embrace this beautiful day

All the length is running through my mind, daylight slipping away - yeah, we are ready to release the town, embrace this beautiful day,

embrace this beautiful day yeah yeah yeah

embrace this beautiful day day day day

embrace this beautiful day yeah.

BOLD RED FONT IS LYRICS THAT AREN'T CLEAR ENOUGH TO UNDERSTAND.

Autuer Reseach - Michel Gondry

Autuer Research 

Michel Gondry 

• Michel Gondry (born May 8, 1963) is a French film director, screenwriter, and producer. He is noted for his inventive visual style and manipulation of mise en scène. He won an Academy Award for Best Original Screenplayas one of the writers of his acclaimed film Eternal Sunshine of the Spotless Mind.

Feature Films

• Human Nature (2001)
• Eternal Sunshine of the Spotless Mind (2004)
• The Science of Sleep (2006)
• Be Kind Rewind (2008)
• The Green Hornet (2011)
• The We and the I (2012)
• Mood Indigo (2013)

Short Films 

• L'expedition fatale (1986)
• Jazzmosphère (1987)
• My Brother's 24th Birthday (1988)
• La lettre (1998)
• One Day... (2001)
• Pecan Pie (2003)
• Ossamuch! – Kishu & Co. (2004)
• Tiny (2004)
• Three Dead People (2004)
• Drumb and Drumber (2004)
• Michel Gondry Solves a Rubik's Cube with his Nose (2007)
• Tokyo!: Interior Design (2008)
• Haircut Mouse (2013)

Documentries 

• Vingt p'tites tours (1989)
• I've Been Twelve Forever (2003)
• The Work of Director Michel Gondry (2003)
• Dave Chappelle's Block Party (2005)
• The Thorn in the Heart (2009)
• Is the Man Who Is Tall Happy? (2013)

Music Videos 

"Love Letters" - Metronomy (2014) "Crystalline" - Björk (2011) "How Are You Doing?" – The Living Sisters (2011) "Open Your Heart" – Mia Doi Todd (2010) "Too Many Dicks On The Dancefloor" & "Carol Brown" (unofficial videos) – Flight Of The Conchords (2009) "Soleil du Soir" – Dick Annegarn (2008) "Declare Independence" – Björk (2007)  "Dance Tonight" – Paul McCartney (2007) "Limitless Undying Love" – Sergio Hiram (2007) "Cellphone's Dead" – Beck (2006) "Anysound" – The Vines (2006) "King of the Game" – Cody ChesnuTT (2006) "Heard 'Em Say" (U.S. Version) – Kanye West (2005) "The Denial Twist" – The White Stripes (2005) "Light & Day" (movie version) – The Polyphonic Spree (2004) "Winning Days" – The Vines (2004) "Mad World" (Donnie Darko soundtrack version) – Gary Jules (2004) "Ride" – The Vines (2004) "Walkie Talkie Man" – Steriogram (2004) "I Wonder" – The Willowz (2004) "The Hardest Button to Button" – The White Stripes (2003) "Behind" – Lacquer (2003) "Come Into My World" – Kylie Minogue (2002) "A l'envers à l'endroit" – Noir Désir (2002) "Dead Leaves and the Dirty Ground" – The White Stripes (2002) "Fell in Love with a Girl" – The White Stripes (2002) "Star Guitar" – The Chemical Brothers (2001) "Knives Out" – Radiohead (2001) "Mad World" – Michael Andrews and Gary Jules (2001) "Let Forever Be" – The Chemical Brothers (1999) "Gimme Shelter" – The Rolling Stones (1998) "Another One Bites the Dust" – Wyclef Jean (1998) "Music Sounds Better With You" – Stardust (1998) "Bachelorette" – Björk (1997) "Deadweight" – Beck (1997) "Jóga" – Björk (1997) "Everlong" – Foo Fighters (1997) "A Change Would Do You Good" – Sheryl Crow (1997) "Around the World" – Daft Punk (1997) "Feel It" – Neneh Cherry (1997) "Sugar Water" – Cibo Matto (1996) "Hyper-Ballad" – Björk (1996) "Like a Rolling Stone" – The Rolling Stones (1995) "Isobel" – Björk (1995) "Protection" – Massive Attack (1995) "High Head Blues" – Black Crowes (1995) "Army of Me" – Björk (1995) "Fire On Babylon" – Sinéad O'Connor (1994) "Lucas With the Lid Off" – Lucas (1994) "Little Star" – Stina Nordenstam (1994) "This is it (Your Soul)" – Hothouse Flowers (1993) "It's Too Real (Big Scary Animal)" – Belinda Carlisle (1993) "Human Behaviour" – Björk (1993) "Believe" – Lenny Kravitz (1993) "She Kissed Me" – Terence Trent D'Arby (1993) "Voila, Voila, Qu'ça r'Commence" – Rachid Taha (1993) "La main parisienne" – Malcolm McLaren, featuring Amina (1993) (unreleased) "Je Danse Le Mia" – IAM (1993) "Snowbound" – Donald Fagen (1993) "La Tour de Pise" – Jean François Coen (1993) "Hou! Mamma Mia" – Les Négresses Vertes (1993) "Les Jupes" – Robert (1992) "Two Worlds Collide" – Inspiral Carpets (1992) "Close But No Cigar" – Thomas Dolby (1992) "Paradoxal Système" – Laurent Voulzy (1992) "La Ville" – Oui Oui (1992) "How the West Was Won" – Energy Orchard (1992) "Les Voyages Immobiles" – Etienne Daho (1992) "Blow Me Down" – Mark Curry (1992) "Comme un ange (qui pleure)" – Les Wampas (1992) "Dad, laisse-moi conduire la Cad" – Peter & the Electro Kitsch Band (1991) "La normalité" – Les Objects (1991) "Sarah" – Les Objects (1991) "Ma Maison" – Oui Oui (1990) "Queen for a Day" – The Life of Riley (1989) (unreleased) "Tu rimes avec mon coeur" – Original MC (1989) "Les Cailloux" – Oui Oui (1989) "Il y a ceux" – l'Affaire Louis Trio (1989) "Dô, l'enfant d'eau" – Jean-Luc Lahaye (1988) "Bolide" – Oui Oui (1988) "Un Joyeux Noël" – Oui Oui (1988) "Junior Et Sa Voix D'Or" – Oui Oui (1988)   Advertisments  Adidas Aftershave – Released From Work Air France – Le Nuage Air France – Le Passage AMD – Flatzone BMW – Pure Drive Coca-Cola – Snowboarder Nespresso – The Boutique Diet Coke – Tingle and Bounce 1, Tingle and Bounce 2 Électricité de France – Selects Earthlink – Privacy Fiat – Lancia Y10 Fox Sports Network campaign (four ads) GAP – Holiday Campaign Gatorade – Propel Fitness Water – Drip Guerlain - L'homme idéal Heineken – Debut

Autuer Research - Spike Jonze

Autuer Research 

Spike Jonze

• Spike Jonze (born Adam Spiegel; October 22, 1969) is an American director, producer, screenwriter and actor, whose work includes music videos, commercials, film and television. He started his feature film directing career with Being John Malkovich (1999) and Adaptation (2002), both written by Charlie Kaufman, and then started movies with screenplays of his own with Where the Wild Things Are (2009) and Her(2013).

Films 

• Being John Malkovich - 1999
• Adaptation - 2002
• Where the Wild Things that - 2009
• Her - 3013

Short Films 

• How They Get There - 1997
• Amarillo by Morning - 1998
• Torrance Rises - 1999
• Tell Them Anything You Want: A Portrait of Maurice Sendak - 2009
• We Were Once a Fairytale - 2009 
• I'm Here - 2010
• Scenes From the Suburbs - 2011
• Mourir Auprès De Toi - 2011

Music Videos 

• "High in High School" - Chainsaw Kittens - 1992
• "100%" - Sonic Youth  - 1992
• "Cannonball" - The Breeders - 1993
• "Country at War" - X - 1993
• "Daughters of the Kaos" - Luscious Jackson - 1993
• "Hang On" - Teenage Fanclub - 1993
• "Time for Livin'" - Beastie Boys - 1993
• "All About Eve"  Marxman  - 1994
• "Buddy Holly" - Weezer - 1994
• "Ditch Digger" - Rocket from the Crypt - 1994
• "Divine Hammer" - The Breeders - 1994
• "Feel the Pain" - Dinosaur Jr. - 1994 
• "I Can't Stop Smiling" - Velocity Girl - 1994 
• "If I Only Had a Brain" - MC 900 Ft. Jesus - 1994 
• "Old Timer" - that dog - 1994
• "Ricky's Theme" - Beastie Boys - 1994 
• "Sabotage" - Also writer - 1994
• "Sure Shot" - 1994
• "Undone - The Sweater Song" - Weezer - 1994
• "California" - Wax - 1995
• "Car Song" - Elastica - 1995
• "Crush with Eyeliner" - R.E.M. - 1995 
• "Freedom of '76" - Ween - 1995
• "It's Oh So Quiet" - Björk - 1995
• "The Diamond Sea" - Sonic Youth - 1995
• "Who Is Next?" - Wax - 1995
• "Drop" - The Pharcyde - 1996
• "Da Funk" - Daft Punk - 1997
•   "Electrolite" - R.E.M. - 1997
• "Elektrobank" - The Chemical Brothers - 1997
• "It's All About the Benjamins" (Rock Remix) - Puff Daddy - 1997
• "Liberty Calls" - Mike Watt -1997
• "Shady Lane" - Pavement - 1997
• "Sky's the Limit" - The Notorious B.I.G. - 1997 
• "Home" - Sean Lennon - 1998
• "Praise You" Fatboy Slim A Torrance Publim Film Production - 1998
• "Root Down" - Beastie Boys Version 2 - 1998 
• "Weapon of Choice" - Fatboy Slim - 2000
• "What's Up, Fatlip?" - Fatlip - 2000
• "Wonderboy" - Tenacious D As Marcus Von Bueler - 2000
• "Island in the Sun" - Weezer (version 2) - 2002
• "Guess I'm Doing Fine" - Beck - 2002
• "It's in Our Hands" - Bjork - 2002 
• "Big Brat" - Phantom Planet - 2003
• "Get Back" - Ludacris - 2004
• "Y Control" - Yeah Yeah Yeahs - 2004
• "Triumph of a Heart" - Bjork - 2005
• "Flashing Lights" - Kanye West - 2008
• "Heaven" - UNKLE - 2009
• "25" - AsDSSka - 2009
• "Drunk Girls" - LSD Soundsystem - 2010
• "The Suburbs" - Arcade Fire - 2010
• "Don't Play No Game That I Can't Win" - Bestie Boys - 2011
• "Otis" - Jay-Z and Kayne West - 2011
• "After Life" - Arcade Fire - 2013

Autuer Research - Johnathan Glazer

Autuer Research 

Johnathan Glazer

• Jonathan Glazer (born 26 March 1965) is an English filmmaker, whose directing work includes feature films, music videos and advertisements.

Filmography

Music Videos

• "Karmacoma" by Massive Attack (1995)
• "The Universal" by Blur (1995)
• "Street Spirit (Fade Out)" by Radiohead (1996)
• "Virtual Insanity" by Jamiroquai (1996)
• "Cosmic Girl" (version 2) by Jamiroquai (1997)
• "Into My Arms" by Nick Cave and the Bad Seeds (1997)
• "Karma Police" by Radiohead (1997)
• "Rabbit in Your Headlights" by UNKLE ft. Thom Yorke (1998)
• "A Song for the Lovers" by Richard Ashcroft (2000)
• "Live with Me" by Massive Attack (2006)
• "Treat Me Like Your Mother" by The Dead Weather (2009)

Film

• Sexy Beast (2000)
• Birth (2004)
• Under the Skin (2013)

Commercials 

• Kodak: "Husband To Be"
• Pretty Polly: "Linda 2"
• Mazda: "Shock ff the New"
• AT&T: "Chief Executive's Wife"
• Club Med: "City"
• AT&T: "Sales Director"
• Nike: "Frozen Moment" (1996)
• Nike: "Guerrilla Tennis"
• Caffrey's: "New York"
• Nike: "Parklife" (1997)
• Guinness: "Surfer" (March 1999)
• Guinness: "Swimblack" (May 1999)
• Levi Strauss: "Kung Fu" (January 2000)
• Stella Artois (January 2000):
  • "Last Orders"
  • "Devil's Island"
• Volkswagen Polo: "Protection" (January 2000)
• Wrangler: "Whatever You Ride" (May 2000)
• Guinness: "Dreamer" (April 2001)
• Levi Strauss: "Odyssey" (January 2002)
• Barclays (January 2003):
  • "Evil"
  • "Bull"
  • "Chicken"
• Band Aid 20 (December 2004)
  • "Bar"
  • "Double Don"
  • "Rant"
  • "Razor"
• Stella Artois: "Ice Skating Priests" (April 2006)
• Sony BRAVIA: "Paint" (October 2006)
• Motorola Red: "Clay" (unreleased) (December 2006)
• Sony 3D: "Kaka" (June 2010)
• Volkswagen Polo: "Last Tango in Compton" (November 2010)
• Audi: "The Ring" (August 2013)