Evaluation - Question 3

What have you learned from your audience feedback?

I did a question sheet for peers to answer, this is the feedback I recieved:

1: Describe the brand name using two different adjectives: 

Anonymous, animal, interesting and different.

2: What conventions of th form/genre can you clearly see?

Lip syncing, dancing (shuffling / cutting shapes) and a fast pace edit. 

3: What is your favourite shot in the music video?

I liked the dance shots the most as I like that sort of dancing and I think that it really fits in with the genre of the music. I also like the establishing shots.

4: Who do you think the target audience is?

I think that the target audience is for young people, someone who has possibly not found their place is society and is trying to figure out who they really are. An age range of about 15-20 year olds possibly.

I then also carried out first hand research where I asked people face to face and also over the internet, these are the results that I received;

The people that did not like the music video or the digipak, I asked them why, this is a quote from a person that I interviewed:

"I like the digipak, but people would think that it is just an album rather than a digipak. People wouldn't know what they were buying so you should make it more clear."

My subject teacher also mentioned that I have not included original, however I did not include these as the genre of the music is house and it would be inappropriate to include images of nature etc. I would also not be able to get an original image of a panda. 

I have learned that a lot of people have enjoyed the video, however some people did not like it, from the criticisms, I have to decided to go back and improve my digipak and add the areas which people thought were missing.