Getting permission

Getting permission 

In the summer of 2014, I had to find a song that was not copyrighted, so I could use it to make a music video. One of my friends is a DJ and he makes songs, I asked him for permission to use his song 'Embrace this day'. I had to download the song from sound cloud as it is where his music is kept. His song genre is house, so I analysed music videos with a similar genre. 

Casting

Casting 

When choosing who to have in our music video, we had to consider these things:

• Someone who can dance
• Confident 
• Not camera shy 
• Knows the song well 

We chose to have our singer and the actor to be a young girl, as the younger people have more energy and they would be able to dance etc. The track is house which will attract a lot of younger people, and as the singer n actor will be young, they will be able to connect with what they are doing. But also by having a young girl it will attract a wide range of audiences. The person being these two roles will also have to live in London as that is where we are filming, having someone out of London would be difficult as it would be hard for them to get to different places.   

For our panda actor and female singer we have chosen Rikki Caiger, this is because she is a good dance, very confident. As she's confident, she is not camera shy which is good as she will be in nearly every shot of the music video. Rikki knows the song very well so she knows the lyrics to it and is able to do lip syncing for the singing bits.

Locations

Locations

For mine and Daisy's media production, we want to show off our city. The locations I chose to film in were based in the centre of London, I chose this area as the locations are visually pleasing and are interesting as they are always busy. The locations I chose were very iconic and they are known are tourist attractions. 

These are the places/objects that we will be filming in:

• Camden Town 
• Trafalgar Square
• London Bridge 
• South Bank 
• Telephone Box
• Hyde Park 
• London Bus
• St Pauls Cathedral 
• The London Eye
• The London Tubes 
• Tate Modern 
• Black Cabs 
• Buckingham Palace, the soldiers and horses.
• Soho 
• Leicester Square

Target Audience

Lyric Moodboard

Lyrics Moodboard 

These images represent the lyrics in my chosen song. I have used iconic places in London as I think they interesting locations to film in. The panda image is there as the name of my artist is 'panda man'. The images can represent a nice 'beautiful' day as said in the lyrics of the song.

Andrew Goodwin's Theory

Andrew Goodwin's Theory

Identifies key features that distinguish music as a form:

• A relationship between visuals either illustrating, amplifying or contradicting the lyrics.
• A relationship between the music and the visuals again either illustrating, amplifying or contradicting the music. 
• Music genres have their own music video style and iconography.
• There is likely to be voyeurism, particularly in the treatment of women. 
• There's a demand on the part of the record company for lots of close ups of the main artist. 
• There is likely to be intertextual references either to other music videos, films or TV texts. 

Thought Beats - seeing the sound in your head. 

• Firstly - look at the music itself. Take into account the structure of the song - chorus and verses. 
• Secondly - the voice of the song. the artists voice is extremely unique, can form identification or trademarks that work well with the stars image. Barthes theory of the grain of voice can be related to this. sees the singing voice as an expressive instrument and therefore able to make associations of its own. 
• Thirdly - Points of the artists mode of address. Songs can be seen as stories and the artist the storyteller, making the music video a two communication device, them telling us a story and us listening. 

When watching a music video we only get a gist of the meaning of the song and then tend to make up  our own idea of what is being told. Goodwin explains that music videos should ignore common narrative. Its important that they advertise their artist. The artist as both the narrator and participant helps to increase the authenticity. The lip sync and other mimed actions remain the heart of the music video. The audience must believe that it is real. 

Relations of Visuals to Song:

• Illustrate - Music videos can use a set of images to illustrate the meaning of lyrics and genre, this is the most common.
• Amplify - This is similar to repeatability. Meanings and effects are manipulated and constantly shown through the video and drummed into vision.
• Disjuncture - This is where the meaning of the song is completely ignored. 

Technical Aspects 

• Technical aspects hold the music video together through the used of camera work, movement, angle, mise en scene, editing, sound and special effects. 
• Speed, camera movement, editing, cutting and post production are all forms of use of camera. 
• Lighting and colour help set the moods and emphasise key moments of the song for dramatic effect. 
• Beats - music videos use cut to go with the beat of rhythm making the video more entertaining. 
• Mise en scene - The setting of the music videos is vital, it needs to look authentic to attain professionalism. 

Embrace This Day Lyrics

Embrace this day lyrics

All the length is running through my mind, daylight slipping away-ay-ay, we are ready to release the town, embrace this beautiful day yeah,

embrace this beautiful day yeah,

embrace this beautiful day,

embrace this beautiful day, day , day, day,

All the length is running through my mind, daylight slipping away - yeah, we are ready to release the t-t-town, embrace this beautiful day yeah,

I never thought I could feel like this, mm im with I'm so positive, super star-ar ease the pain, super star ease the pain,

embrace this beautiful day

embrace this beautiful day yeah

I never thought I could feel like this, mm im with I'm so positive,

embrace this beautiful day yeah

embrace this beautiful day yeah

embrace this beautiful day yeah

embrace this beautiful day

All the length is running through my mind, daylight slipping away - yeah, we are ready to release the town, embrace this beautiful day,

embrace this beautiful day yeah yeah yeah

embrace this beautiful day day day day

embrace this beautiful day yeah.

BOLD RED FONT IS LYRICS THAT AREN'T CLEAR ENOUGH TO UNDERSTAND.